@import url("https://fonts.googleapis.com/css2?family=Manrope:wght@400;500;600;700;800&family=Playfair+Display:ital,wght@1,700&display=swap");

:root {
  --ink: #111;
  --paper: #f4f0e6;
  --white: #fffdfa;
  --orange: #ff5a36;
  /* тон --orange, затемнён до 4.67:1 на --paper: для текста, AA */
  --orange-ink: #b84d33;
  --lime: #c8ff38;
  --blue: #2457ff;
  --muted: #69675f;
  --line: rgba(17, 17, 17, 0.16);
  --radius: 22px;
}
* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
}
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Manrope, Arial, sans-serif;
  font-size: 16px;
  line-height: 1.55;
}
body:before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  opacity: 0.12;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 160 160' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.22'/%3E%3C/svg%3E");
}
a {
  color: inherit;
  text-decoration: none;
}
button,
input,
select {
  font: inherit;
}
button {
  color: inherit;
}
img {
  max-width: 100%;
  display: block;
}
.wrap {
  width: min(1200px, calc(100% - 40px));
  margin: auto;
}
.skip-link {
  position: fixed;
  top: 8px;
  left: 8px;
  z-index: 100;
  transform: translateY(-150%);
  background: #fff;
  padding: 10px 14px;
}
.skip-link:focus {
  transform: none;
}
:focus-visible {
  outline: 3px solid var(--blue);
  outline-offset: 3px;
}
.announcement {
  height: 38px;
  background: var(--ink);
  color: white;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 20px;
  font-size: 12px;
}
.announcement span {
  color: #bdbbb4;
}
.announcement a {
  color: var(--lime);
  font-weight: 700;
}
.site-header {
  position: sticky;
  top: 0;
  z-index: 30;
  background: rgba(244, 240, 230, 0.9);
  backdrop-filter: blur(16px);
  border-bottom: 1px solid var(--line);
}
.nav {
  height: 78px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}
.logo {
  display: inline-flex;
  align-items: baseline;
  position: relative;
  font-size: 27px;
  letter-spacing: -2px;
  line-height: 1;
}
.logo-web {
  font-weight: 900;
}
.logo-meta {
  font-family: "Playfair Display", Georgia, serif;
  font-style: italic;
  font-weight: 700;
  color: var(--orange);
}
.logo i {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--lime);
  align-self: flex-start;
  margin: 0 0 0 4px;
}
nav {
  display: flex;
  gap: 28px;
  font-size: 13px;
  font-weight: 700;
}
nav a:hover {
  color: var(--orange-ink);
}
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border: 0;
  border-radius: 999px;
  background: var(--ink);
  color: white;
  padding: 15px 22px;
  font-weight: 800;
  cursor: pointer;
  box-shadow: 0 0 0 0 var(--orange);
  transition:
    transform 0.2s,
    box-shadow 0.2s;
}
.button:hover {
  transform: translateY(-2px);
  box-shadow: 5px 5px 0 var(--orange);
}
.button-small {
  padding: 11px 18px;
  font-size: 13px;
}
.hero {
  padding: 76px 0 0;
  overflow: hidden;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1.02fr 0.98fr;
  gap: 60px;
  align-items: center;
}
.kicker,
.section-index {
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-size: 11px;
  font-weight: 800;
  color: var(--orange);
  margin: 0 0 20px;
}
h1,
h2,
h3,
p {
  margin-top: 0;
}
h1 {
  font-size: clamp(52px, 6.2vw, 88px);
  line-height: 0.96;
  letter-spacing: -0.065em;
  margin-bottom: 27px;
}
h1 span {
  font-family: "Playfair Display", Georgia, serif;
  font-style: italic;
  font-weight: 700;
  color: var(--orange);
}
.hero-lead {
  font-size: 19px;
  max-width: 650px;
  color: #494840;
}
.hero-actions {
  display: flex;
  gap: 18px;
  align-items: center;
  margin-top: 32px;
}
.text-button {
  border: 0;
  background: none;
  font-weight: 800;
  cursor: pointer;
  padding: 12px 0;
}
.text-button span {
  color: var(--orange-ink);
}
.microcopy {
  font-size: 12px;
  color: var(--muted);
  margin: 12px 0 0;
}
.product-demo {
  background: var(--ink);
  color: white;
  border-radius: 30px;
  box-shadow: 15px 15px 0 var(--orange);
  overflow: hidden;
  transform: rotate(1deg);
}
.demo-bar {
  height: 55px;
  border-bottom: 1px solid #353535;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0 20px;
  font-size: 11px;
  color: #bbb;
}
.demo-bar b {
  display: inline-block;
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--lime);
  margin-right: 7px;
}
.demo-label {
  border: 1px solid #444;
  padding: 4px 8px;
  border-radius: 999px;
}
.demo-tabs {
  display: flex;
  padding: 16px 16px 0;
  gap: 7px;
}
.demo-tabs button {
  flex: 1;
  border: 1px solid #3c3c3c;
  background: none;
  color: #aaa;
  border-radius: 10px;
  padding: 9px 6px;
  font-size: 11px;
  font-weight: 700;
  cursor: pointer;
}
.demo-tabs button.active {
  background: var(--lime);
  border-color: var(--lime);
  color: var(--ink);
}
.demo-result {
  padding: 22px;
}
.demo-headline {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 20px;
  border-bottom: 1px solid #383838;
  padding-bottom: 18px;
}
.demo-headline span {
  font-size: 12px;
  color: #aaa;
}
.demo-headline strong {
  font-size: 20px;
  text-align: right;
  max-width: 240px;
}
.funnel {
  display: grid;
  gap: 9px;
  padding: 24px 0;
}
.funnel-row {
  display: grid;
  grid-template-columns: 100px 1fr 45px;
  gap: 10px;
  align-items: center;
  font-size: 11px;
  color: #c8c8c8;
}
.funnel-track {
  height: 10px;
  border-radius: 99px;
  background: #2d2d2d;
  overflow: hidden;
}
.funnel-fill {
  height: 100%;
  border-radius: 99px;
  background: var(--orange);
  transition: width 0.45s;
}
.funnel-row:nth-child(2) .funnel-fill {
  background: #ff8b52;
}
.funnel-row:nth-child(3) .funnel-fill {
  background: var(--lime);
}
.funnel-row:nth-child(4) .funnel-fill {
  background: #fff;
}
.funnel-row b {
  text-align: right;
  color: white;
}
.demo-note {
  background: #222;
  border-radius: 14px;
  padding: 14px;
}
.demo-note span {
  text-transform: uppercase;
  font-size: 9px;
  letter-spacing: 0.12em;
  color: var(--lime);
}
.demo-note p {
  font-size: 12px;
  color: #d4d4d4;
  margin: 5px 0 0;
}
.proof-strip {
  margin-top: 86px;
  border-top: 1px solid var(--line);
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}
.proof-strip div {
  padding: 26px 18px;
  border-right: 1px solid var(--line);
  display: flex;
  align-items: baseline;
  gap: 10px;
}
.proof-strip div:first-child {
  padding-left: 0;
}
.proof-strip div:last-child {
  border: 0;
}
.proof-strip strong {
  font-size: 29px;
  letter-spacing: -0.06em;
}
.proof-strip span {
  font-size: 11px;
  color: var(--muted);
}
.statement {
  background: var(--orange);
  padding: 105px 0;
}
.statement-grid {
  display: grid;
  grid-template-columns: 1fr 3fr;
  gap: 40px;
}
.statement .section-index {
  color: var(--ink);
}
.statement h2 {
  font-size: clamp(42px, 5.5vw, 74px);
  line-height: 1;
  letter-spacing: -0.055em;
  max-width: 900px;
}
.statement p:last-child {
  max-width: 760px;
  font-size: 20px;
}
.section {
  padding: 110px 0;
}
.section-heading {
  display: grid;
  grid-template-columns: 1fr 2fr 1fr;
  gap: 35px;
  align-items: start;
  margin-bottom: 55px;
}
.section-heading h2,
.faq h2,
.team h2,
.calculator h2,
.diagnostic h2 {
  font-size: clamp(38px, 4.5vw, 62px);
  line-height: 1.02;
  letter-spacing: -0.055em;
}
.section-heading > p:last-child {
  color: var(--muted);
}
.section-heading.compact {
  grid-template-columns: 1fr 3fr;
}
.section-heading.compact > p:last-child {
  grid-column: 2;
}
.how {
  background: var(--white);
}
.process-list {
  border-top: 1px solid var(--line);
}
.process-item {
  display: grid;
  grid-template-columns: 80px 1fr 120px;
  gap: 20px;
  border-bottom: 1px solid var(--line);
  padding: 27px 0;
  cursor: pointer;
  transition:
    padding 0.2s,
    background 0.2s;
}
.process-item:hover,
.process-item.active {
  padding-left: 20px;
  padding-right: 20px;
  background: var(--lime);
}
.process-item > span {
  font-size: 12px;
  font-weight: 800;
}
.process-item h3 {
  font-size: 24px;
  margin-bottom: 5px;
}
.process-item p {
  max-width: 700px;
  color: var(--muted);
  margin: 0;
}
.process-item b {
  text-align: right;
  font-size: 12px;
}
.niches {
  background: var(--blue);
  color: white;
}
.niches .section-index {
  color: var(--lime);
}
.niches .section-heading > p:last-child {
  color: #c8d2ff;
}
.niche-switcher {
  display: flex;
  border-bottom: 1px solid rgba(255, 255, 255, 0.25);
  margin-bottom: 45px;
}
.niche-switcher button {
  border: 0;
  background: none;
  color: #aebcff;
  padding: 15px 0;
  margin-right: 40px;
  font-size: 17px;
  font-weight: 800;
  cursor: pointer;
  border-bottom: 4px solid transparent;
}
.niche-switcher button.active {
  color: white;
  border-color: var(--lime);
}
.niche-panel {
  display: grid;
  grid-template-columns: 1.25fr 0.75fr;
  gap: 70px;
  align-items: stretch;
}
.niche-eyebrow {
  font-size: 12px;
  text-transform: uppercase;
  color: var(--lime);
  letter-spacing: 0.12em;
}
.niche-copy h3 {
  font-size: 42px;
  line-height: 1.08;
  letter-spacing: -0.04em;
}
.niche-copy > p {
  color: #d1d8ff;
}
.niche-copy ul {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
  list-style: none;
  padding: 0;
  margin: 30px 0;
}
.niche-copy li {
  border-top: 1px solid rgba(255, 255, 255, 0.24);
  padding-top: 12px;
  font-size: 13px;
}
.case-card {
  background: var(--paper);
  color: var(--ink);
  padding: 32px;
  border-radius: var(--radius);
  display: flex;
  flex-direction: column;
}
.case-card > p {
  text-transform: uppercase;
  font-size: 10px;
  letter-spacing: 0.12em;
}
.case-card > strong {
  font-size: 60px;
  letter-spacing: -0.07em;
  color: var(--orange-ink);
  margin-top: auto;
}
.case-card > span {
  font-size: 13px;
}
.case-card blockquote {
  border-left: 3px solid var(--orange);
  padding-left: 15px;
  margin: 28px 0;
  font-family: Georgia, serif;
  font-size: 18px;
  font-style: italic;
}
.case-card small {
  color: var(--muted);
}
.inside {
  background: var(--ink);
  color: white;
}
.inside .section-index {
  color: var(--lime);
}
.feature-marquee {
  display: flex;
  gap: 12px;
  overflow: auto;
  padding: 0 0 35px;
  scrollbar-width: none;
}
.feature-marquee span {
  white-space: nowrap;
  border: 1px solid #454545;
  border-radius: 999px;
  padding: 10px 15px;
  font-size: 12px;
}
.feature-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
}
.feature-grid article {
  border: 1px solid #353535;
  border-radius: 18px;
  padding: 25px;
  min-height: 245px;
}
.feature-grid .feature-large {
  grid-row: span 2;
  min-height: 502px;
  background: #1b1b1b;
}
.feature-no {
  font-size: 10px;
  color: var(--orange);
}
.feature-grid h3 {
  font-size: 24px;
  line-height: 1.15;
}
.feature-grid article > p:last-child {
  font-size: 14px;
  color: #aaa;
}
.mini-funnel {
  display: grid;
  gap: 10px;
  margin-top: 35px;
}
.mini-funnel span {
  display: flex;
  justify-content: space-between;
  background: var(--orange);
  color: var(--ink);
  padding: 9px 12px;
  border-radius: 7px;
  width: var(--w);
  min-width: 110px;
  font-size: 11px;
  font-weight: 700;
}
.mini-funnel span:nth-child(2) {
  background: #ff916d;
}
.mini-funnel span:nth-child(3) {
  background: var(--lime);
}
.mini-funnel span:nth-child(4) {
  background: white;
}
.mini-funnel .funnel-100 {
  --w: 100%;
}
.mini-funnel .funnel-72 {
  --w: 72%;
}
.mini-funnel .funnel-39 {
  --w: 39%;
}
.mini-funnel .funnel-12 {
  --w: 12%;
}
.calculator {
  background: var(--lime);
}
.calculator-grid {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 90px;
  align-items: center;
}
.calculator .section-index {
  color: var(--ink);
}
.calculator-grid > div > p:not(.section-index) {
  max-width: 620px;
}
.calc-fields {
  display: grid;
  gap: 20px;
  margin-top: 35px;
}
.calc-field {
  display: grid;
  grid-template-columns: 180px 1fr 70px;
  gap: 16px;
  align-items: center;
  font-size: 13px;
  font-weight: 700;
}
.calc-field label {
  font-size: 13px;
  font-weight: 700;
}
.calc-fields input {
  accent-color: var(--orange);
}
.calc-fields output {
  text-align: right;
  font-size: 21px;
  font-weight: 800;
}
.calc-result {
  background: var(--ink);
  color: white;
  border-radius: 26px;
  padding: 35px;
  box-shadow: 12px 12px 0 var(--orange);
}
.calc-result > p {
  font-size: 12px;
  color: #aaa;
}
.calc-result > strong {
  font-size: 90px;
  letter-spacing: -0.08em;
  color: var(--lime);
  line-height: 1;
}
.calc-result > span {
  display: block;
  margin-bottom: 28px;
}
.calc-result > div {
  display: flex;
  justify-content: space-between;
  border-top: 1px solid #383838;
  padding: 15px 0;
}
.calc-result div p {
  font-size: 12px;
  color: #aaa;
  margin: 0;
}
.calc-result div b {
  font-size: 18px;
}
.calc-result small {
  display: block;
  color: #777;
  margin-top: 14px;
}
.cases {
  background: var(--white);
}
.case-story-grid {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 18px;
}
.evidence-card {
  margin: 0;
  background: var(--paper);
  border-radius: var(--radius);
  overflow: hidden;
  display: grid;
  grid-template-rows: 280px auto;
}
.evidence-card.large {
  grid-row: span 2;
  grid-template-rows: 540px auto;
}
.evidence-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: top;
}
.evidence-card figcaption,
.b2b-proof footer {
  padding: 24px;
}
.evidence-card figcaption > span,
.b2b-proof footer > span {
  font-size: 10px;
  color: var(--orange-ink);
  text-transform: uppercase;
  letter-spacing: 0.12em;
}
.evidence-card figcaption strong,
.b2b-proof footer strong {
  display: block;
  font-size: 22px;
  line-height: 1.2;
  margin: 8px 0;
}
.evidence-card figcaption p,
.b2b-proof footer p {
  color: var(--muted);
  font-size: 13px;
  margin: 0;
}
.b2b-proof {
  grid-template-columns: 1fr 1fr;
  grid-template-rows: 180px auto;
  background: var(--blue);
  color: white;
}
.b2b-proof > div {
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  border-right: 1px solid rgba(255, 255, 255, 0.2);
}
.b2b-proof > div span {
  font-size: 45px;
  font-weight: 800;
  letter-spacing: -0.06em;
}
.b2b-proof > div i {
  font-size: 11px;
  font-style: normal;
}
.b2b-proof footer {
  grid-column: 1/-1;
  background: var(--paper);
  color: var(--ink);
}
.case-source {
  font-size: 11px;
  color: var(--muted);
  margin-top: 18px;
}
.team {
  background: #ded8cb;
}
.team-grid {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 70px;
  align-items: end;
}
.team-grid > div > p:not(.section-index) {
  color: var(--muted);
  font-size: 18px;
}
.text-link {
  font-weight: 800;
  border-bottom: 2px solid var(--orange);
}
.people {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
  align-items: end;
}
.people figure {
  margin: 0;
}
.people img {
  width: 100%;
  aspect-ratio: 3/4;
  object-fit: cover;
  filter: grayscale(100%);
  border-radius: 15px;
  transition:
    filter 0.2s,
    transform 0.2s;
}
.people figure:nth-child(2) img {
  aspect-ratio: 3/5;
}
.people img:hover {
  filter: none;
  transform: translateY(-5px);
}
.people figcaption {
  padding: 10px 3px;
}
.people strong,
.people span {
  display: block;
}
.people span {
  font-size: 10px;
  color: var(--muted);
}
.faq {
  background: var(--white);
}
.faq-grid {
  display: grid;
  grid-template-columns: 0.75fr 1.25fr;
  gap: 80px;
}
.faq-list {
  border-top: 1px solid var(--line);
}
details {
  border-bottom: 1px solid var(--line);
  padding: 20px 0;
}
summary {
  font-size: 18px;
  font-weight: 800;
  cursor: pointer;
  list-style: none;
  display: flex;
  justify-content: space-between;
}
summary:after {
  content: "+";
  color: var(--orange-ink);
}
details[open] summary:after {
  content: "−";
}
details p {
  color: var(--muted);
  max-width: 700px;
  margin: 14px 0 0;
}
.diagnostic {
  background: var(--orange);
  padding: 110px 0;
}
.diagnostic-grid {
  display: grid;
  grid-template-columns: 1fr 430px;
  gap: 90px;
  align-items: start;
}
.diagnostic .section-index {
  color: var(--ink);
}
.diagnostic h2 {
  max-width: 700px;
}
.diagnostic-grid > div > p:not(.section-index) {
  font-size: 18px;
  max-width: 650px;
}
.diagnostic ul {
  list-style: none;
  padding: 0;
  display: flex;
  gap: 17px;
  flex-wrap: wrap;
}
.diagnostic li:before {
  content: "✓";
  margin-right: 6px;
  font-weight: 900;
}
.form-card {
  background: var(--white);
  border-radius: var(--radius);
  padding: 25px;
  box-shadow: 12px 12px 0 var(--ink);
}
form {
  display: grid;
  gap: 14px;
}
form label {
  display: grid;
  gap: 5px;
  font-size: 11px;
  font-weight: 800;
}
form input,
form select {
  width: 100%;
  border: 1px solid #cfcac0;
  border-radius: 10px;
  background: white;
  padding: 13px;
  color: var(--ink);
}
form .button {
  width: 100%;
  margin-top: 4px;
}
form small {
  font-size: 9px;
  color: var(--muted);
}
form small a {
  text-decoration: underline;
}
.form-message {
  display: none;
  padding: 10px;
  border-radius: 8px;
  margin: 0;
  font-size: 12px;
}
.form-message.show {
  display: block;
  background: #e8f6d0;
}
.form-message.error {
  background: #ffe0d8;
}
footer {
  background: var(--ink);
  color: white;
  padding: 55px 0;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1fr 1fr 1.2fr;
  gap: 40px;
  align-items: start;
}
.footer-logo {
  color: white;
}
.footer-grid > div > p,
.footer-grid > p {
  color: #777;
  font-size: 11px;
}
.footer-grid > div:nth-child(2) {
  display: grid;
  gap: 8px;
  font-size: 12px;
}
.mobile-cta {
  display: none;
}

@media (max-width: 900px) {
  .nav nav {
    display: none;
  }
  .hero-grid,
  .calculator-grid,
  .niche-panel,
  .team-grid,
  .faq-grid,
  .diagnostic-grid {
    grid-template-columns: 1fr;
  }
  .hero {
    padding-top: 48px;
  }
  .product-demo {
    max-width: 620px;
  }
  .proof-strip {
    grid-template-columns: 1fr 1fr;
  }
  .proof-strip div:nth-child(2) {
    border-right: 0;
  }
  .statement-grid,
  .section-heading,
  .section-heading.compact {
    grid-template-columns: 1fr;
  }
  .section-heading.compact > p:last-child {
    grid-column: auto;
  }
  .feature-grid {
    grid-template-columns: 1fr 1fr;
  }
  .case-story-grid {
    grid-template-columns: 1fr;
  }
  .evidence-card.large {
    grid-row: auto;
    grid-template-rows: 400px auto;
  }
  .diagnostic-grid {
    gap: 40px;
  }
  .form-card {
    max-width: 560px;
  }
  .footer-grid {
    grid-template-columns: 1fr 1fr;
  }
  .footer-grid > p {
    grid-column: 1/-1;
  }
}
@media (max-width: 620px) {
  .wrap {
    width: min(100% - 26px, 1200px);
  }
  .announcement {
    justify-content: space-between;
    padding: 0 13px;
  }
  .announcement span {
    display: none;
  }
  .nav {
    height: 66px;
  }
  .nav .button {
    display: none;
  }
  .hero {
    padding-top: 38px;
  }
  .hero-grid {
    gap: 38px;
  }
  h1 {
    font-size: 49px;
  }
  .hero-lead {
    font-size: 16px;
  }
  .hero-actions {
    align-items: stretch;
    flex-direction: column;
  }
  .hero-actions .text-button {
    text-align: left;
  }
  .product-demo {
    transform: none;
    box-shadow: 7px 7px 0 var(--orange);
  }
  .demo-headline {
    align-items: flex-start;
    flex-direction: column;
  }
  .demo-headline strong {
    text-align: left;
  }
  .proof-strip {
    margin-top: 60px;
  }
  .proof-strip div {
    display: block;
    padding: 18px 10px;
  }
  .proof-strip strong,
  .proof-strip span {
    display: block;
  }
  .statement,
  .section,
  .diagnostic {
    padding: 72px 0;
  }
  .statement-grid {
    grid-template-columns: 1fr;
  }
  .statement h2 {
    font-size: 44px;
  }
  .statement p:last-child {
    font-size: 16px;
  }
  .section-heading {
    margin-bottom: 35px;
  }
  .section-heading h2,
  .faq h2,
  .team h2,
  .calculator h2,
  .diagnostic h2 {
    font-size: 40px;
  }
  .process-item {
    grid-template-columns: 42px 1fr;
  }
  .process-item > b {
    grid-column: 2;
    text-align: left;
  }
  .process-item:hover,
  .process-item.active {
    padding-left: 10px;
    padding-right: 10px;
  }
  .niche-switcher {
    overflow: auto;
  }
  .niche-switcher button {
    white-space: nowrap;
    margin-right: 24px;
    font-size: 14px;
  }
  .niche-copy h3 {
    font-size: 34px;
  }
  .niche-copy ul {
    grid-template-columns: 1fr;
  }
  .case-card > strong {
    font-size: 50px;
  }
  .feature-grid {
    grid-template-columns: 1fr;
  }
  .feature-grid .feature-large {
    grid-row: auto;
    min-height: auto;
  }
  .calc-field {
    grid-template-columns: 1fr 55px;
  }
  .calc-fields input {
    grid-column: 1/-1;
    grid-row: 2;
  }
  .calc-result {
    box-shadow: 7px 7px 0 var(--orange);
  }
  .calc-result > strong {
    font-size: 76px;
  }
  .evidence-card,
  .evidence-card.large {
    grid-template-rows: 300px auto;
  }
  .b2b-proof {
    grid-template-rows: 150px auto;
  }
  .people {
    gap: 7px;
  }
  .people figcaption span {
    display: none;
  }
  .footer-grid {
    grid-template-columns: 1fr;
  }
  .footer-grid > p {
    grid-column: auto;
  }
  .mobile-cta {
    display: block;
    position: fixed;
    z-index: 25;
    bottom: 12px;
    left: 13px;
    right: 13px;
    background: var(--ink);
    color: white;
    border-radius: 999px;
    text-align: center;
    padding: 14px;
    font-weight: 800;
    box-shadow: 0 5px 20px rgba(0, 0, 0, 0.25);
    opacity: 0;
    pointer-events: none;
    transform: translateY(12px);
    transition:
      opacity 180ms ease,
      transform 180ms ease;
  }
  .mobile-cta.is-visible {
    opacity: 1;
    pointer-events: auto;
    transform: translateY(0);
  }
  body {
    padding-bottom: 70px;
  }
}
@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  *,
  *:before,
  *:after {
    transition: none !important;
    animation: none !important;
  }
}

/* WEBmeta 2.0 — спокойная редакционная система */
:root {
  --ink: #15211d;
  --paper: #f6f6f2;
  --white: #fff;
  --orange: #c85437;
  --lime: #dceadf;
  --blue: #183d34;
  --muted: #667069;
  --line: rgba(21, 33, 29, 0.13);
  --radius: 18px;
}
body {
  background: var(--paper);
  font-size: 16px;
}
body:before {
  display: none;
}
.announcement {
  height: 34px;
  background: #e7ebe7;
  color: var(--ink);
  border-bottom: 1px solid var(--line);
}
.announcement span {
  color: var(--muted);
}
.announcement a {
  color: var(--ink);
}
.site-header {
  background: rgba(246, 246, 242, 0.94);
}
.nav {
  height: 72px;
}
.button {
  background: var(--blue);
  box-shadow: none;
  padding: 14px 21px;
}
.button:hover {
  box-shadow: none;
  transform: translateY(-2px);
  background: #0f2f27;
}
.logo-meta {
  color: var(--orange-ink);
}
.logo i {
  background: var(--orange);
}
.hero {
  padding: 92px 0 0;
}
.hero-grid {
  grid-template-columns: 1.08fr 0.92fr;
  gap: 64px;
}
.hero-copy {
  padding: 30px 0;
}
.kicker,
.section-index {
  color: var(--orange-ink);
  letter-spacing: 0.12em;
}
.hero h1 {
  font-size: clamp(48px, 5vw, 70px);
  letter-spacing: -0.058em;
  line-height: 0.98;
}
.hero h1 span {
  color: var(--blue);
}
.hero-lead {
  max-width: 610px;
  font-size: 17px;
  margin-bottom: 24px;
}
.hero-includes {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  list-style: none;
  padding: 0;
  margin: 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.hero-includes li {
  padding: 15px 14px 15px 0;
  border-right: 1px solid var(--line);
}
.hero-includes li + li {
  padding-left: 14px;
}
.hero-includes li:last-child {
  border-right: 0;
}
.hero-includes b,
.hero-includes span {
  display: block;
}
.hero-includes b {
  font-size: 11px;
  margin-bottom: 3px;
}
.hero-includes span {
  color: var(--muted);
  font-size: 9px;
  line-height: 1.4;
}
.hero-actions {
  margin-top: 30px;
}
.text-button {
  color: var(--blue);
}
.hero-proof {
  background: #eceee9;
  border: 1px solid var(--line);
  border-radius: 28px;
  padding: 14px;
  transform: rotate(1deg);
}
.proof-caption {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 4px 8px 13px;
  font-size: 9px;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}

.product-ui {
  margin: 10px 12px 0;
  overflow: hidden;
  border: 1px solid rgba(226, 237, 230, 0.16);
  border-radius: 15px;
  background: #142820;
  color: #f6f4ec;
  box-shadow: 0 22px 45px rgba(15, 35, 28, 0.18);
}
.product-ui-top {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  padding: 10px 13px;
  border-bottom: 1px solid rgba(226, 237, 230, 0.13);
  font-size: 8px;
  letter-spacing: 0.07em;
}
.product-ui-top div {
  display: flex;
  gap: 4px;
}
.product-ui-top i {
  width: 5px;
  height: 5px;
  border-radius: 50%;
  background: #d26148;
}
.product-ui-top i:nth-child(2) {
  background: #d4ae58;
}
.product-ui-top i:nth-child(3) {
  background: #77a97c;
}
.product-ui-top b {
  justify-self: end;
  color: #a5d6b3;
  font-size: 7px;
}
.product-ui-title {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: end;
  padding: 16px 16px 11px;
}
.product-ui-title span {
  grid-row: 1 / 3;
  align-self: center;
  font-size: 13px;
  font-weight: 750;
}
.product-ui-title strong {
  font-size: 17px;
  line-height: 1;
}
.product-ui-title small {
  margin-top: 3px;
  color: #8ea399;
  font-size: 7px;
  text-align: right;
}
.product-funnel {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  padding: 0 16px 15px;
}
.product-funnel div {
  position: relative;
  min-width: 0;
  padding: 10px 8px;
  border-left: 1px solid rgba(226, 237, 230, 0.12);
  background: rgba(238, 241, 231, 0.06);
}
.product-funnel div:first-child {
  border-left: 0;
  border-radius: 8px 0 0 8px;
}
.product-funnel div:last-child {
  border-radius: 0 8px 8px 0;
  background: rgba(210, 97, 72, 0.2);
}
.product-funnel span,
.product-funnel b,
.product-funnel i {
  display: block;
}
.product-funnel span {
  overflow: hidden;
  color: #9bb0a6;
  font-size: 7px;
  text-overflow: ellipsis;
  white-space: nowrap;
}
.product-funnel b {
  margin: 5px 0 2px;
  font-size: 17px;
}
.product-funnel i {
  color: #cfdbd3;
  font-size: 7px;
  font-style: normal;
}
.product-recommendation {
  margin: 0 16px 16px;
  padding: 12px;
  border-radius: 10px;
  background: #f1eee3;
  color: var(--ink);
}
.product-recommendation > span {
  color: var(--orange-ink);
  font-size: 7px;
  font-weight: 800;
  letter-spacing: 0.1em;
}
.product-recommendation p {
  margin: 5px 0 3px;
  font-size: 11px;
  font-weight: 750;
  line-height: 1.3;
}
.product-recommendation small {
  color: var(--muted);
  font-size: 7px;
}
.product-recommendation div {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-top: 10px;
}
.product-recommendation button {
  border: 0;
  border-radius: 999px;
  background: var(--ink);
  color: white;
  padding: 7px 11px;
  font: inherit;
  font-size: 8px;
  font-weight: 750;
}
.product-recommendation div b {
  font-size: 8px;
}
.proof-caption b {
  color: var(--orange-ink);
  font-size: 8px;
}
.hero-proof-image {
  position: relative;
  background: #203244;
  border-radius: 18px;
  padding: 20px;
  min-height: 260px;
  display: flex;
  align-items: center;
}
.hero-proof-image img {
  width: 100%;
  border-radius: 12px;
  box-shadow: 0 18px 45px rgba(0, 0, 0, 0.25);
}
.hero-proof-image > span {
  position: absolute;
  left: 25px;
  bottom: 9px;
  background: white;
  color: var(--ink);
  padding: 6px 9px;
  border-radius: 999px;
  font-size: 9px;
  font-weight: 700;
}
.hero-proof-result {
  padding: 22px 10px 8px;
}
.hero-proof-result > p {
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-size: 9px;
  color: var(--muted);
}
.hero-proof-result > div {
  display: grid;
  /* русские подписи длиннее английских: колонка под «Качество данных» */
  grid-template-columns: 172px 1fr;
  gap: 18px;
  align-items: baseline;
  padding: 13px 0;
  border-top: 1px solid var(--line);
}
.hero-proof-result strong {
  font-size: 18px;
  letter-spacing: -0.02em;
}
.hero-proof-result span {
  font-size: 12px;
  line-height: 1.4;
  color: var(--muted);
}
.proof-strip {
  margin-top: 95px;
  background: white;
  border: 1px solid var(--line);
  border-bottom: 0;
  border-radius: 18px 18px 0 0;
  padding: 0 20px;
}
.proof-strip div {
  padding: 25px 20px;
}
.proof-strip strong {
  font-size: 25px;
}
.proof-strip span {
  font-size: 10px;
}
.statement {
  background: white;
  color: var(--ink);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 125px 0;
}
.statement .section-index {
  color: var(--orange-ink);
}
.statement h2 {
  max-width: 830px;
  font-size: clamp(42px, 5vw, 68px);
}
.statement p:last-child {
  color: var(--muted);
  font-size: 18px;
  max-width: 680px;
}
.section {
  padding: 120px 0;
}
.section-heading {
  grid-template-columns: 0.65fr 1.6fr 0.75fr;
}
.section-heading.compact {
  grid-template-columns: 0.65fr 2.35fr;
}
.section-heading h2,
.faq h2,
.team h2,
.calculator h2,
.diagnostic h2 {
  font-size: clamp(38px, 4.2vw, 58px);
}
.how {
  background: var(--paper);
}
.process-list {
  background: white;
  border: 1px solid var(--line);
  border-radius: 20px;
  overflow: hidden;
}
.process-item {
  padding: 30px;
  border-bottom: 1px solid var(--line);
}
.process-item:last-child {
  border-bottom: 0;
}
.process-item:hover,
.process-item.active {
  background: #eef2ee;
  padding-left: 30px;
  padding-right: 30px;
}
.process-item.active {
  box-shadow: inset 4px 0 0 var(--orange);
}
.process-item h3 {
  font-size: 22px;
}
.process-item p {
  font-size: 14px;
}
.niches {
  background: var(--blue);
}
.niches .section-heading > p:last-child {
  color: #aebdb7;
}
.niche-switcher button {
  color: #9eafa8;
}
.niche-switcher button.active {
  border-color: #fff;
}
.case-card {
  background: #f4f0e8;
}
.case-card > strong {
  color: var(--orange-ink);
}
.inside {
  background: white;
  color: var(--ink);
  border-bottom: 1px solid var(--line);
}
.inside .section-index {
  color: var(--orange-ink);
}
.capability-list {
  border-top: 1px solid var(--line);
}
.capability-list article {
  display: grid;
  grid-template-columns: 70px 1fr 1fr;
  gap: 38px;
  align-items: start;
  padding: 30px 0;
  border-bottom: 1px solid var(--line);
}
.capability-list article > span {
  width: 35px;
  height: 35px;
  border: 1px solid var(--line);
  border-radius: 50%;
  display: grid;
  place-items: center;
  font-size: 10px;
  color: var(--orange-ink);
}
.capability-list h3 {
  font-size: 24px;
  line-height: 1.2;
  margin: 3px 0;
}
.capability-list p {
  color: var(--muted);
  font-size: 14px;
  margin: 5px 0;
  max-width: 500px;
}
.calculator {
  background: #e9eee9;
}
.calculator-grid {
  gap: 100px;
}
.calc-fields {
  background: white;
  border: 1px solid var(--line);
  border-radius: 18px;
  padding: 8px 24px;
  gap: 0;
}
.calc-field {
  padding: 20px 0;
  border-bottom: 1px solid var(--line);
}
.calc-field:last-child {
  border-bottom: 0;
}
.calc-fields input {
  accent-color: var(--blue);
}
.calculator-grid > *,
.calc-field > * {
  min-width: 0;
}
.calc-field input {
  width: 100%;
  max-width: 100%;
}
.calc-result {
  background: var(--blue);
  box-shadow: none;
}
.calc-result > strong {
  color: white;
}
.calc-result > span {
  color: #b8c8c1;
}
.calc-result div {
  border-color: rgba(255, 255, 255, 0.14);
}
.cases {
  background: var(--paper);
}
.evidence-card {
  background: white;
  border: 1px solid var(--line);
  grid-template-rows: auto auto;
}
/* скриншоты кабинетов и переписок читаются целиком: cover резал текст */
.evidence-card img {
  height: auto;
  object-fit: contain;
  background: #eceae4;
}
.evidence-card.large {
  grid-template-rows: auto auto;
}
.b2b-proof {
  background: var(--blue);
}
.b2b-proof footer {
  background: white;
}
.case-source {
  text-align: center;
  margin-top: 25px;
}
.team {
  background: #ebe9e2;
}
.people img {
  filter: none;
}
.people figure:nth-child(2) img {
  aspect-ratio: 3/4;
}
.people img:hover {
  transform: none;
}
.faq {
  background: white;
}
.faq-list details {
  padding: 23px 0;
}
summary {
  font-size: 17px;
}
summary:after {
  color: var(--orange);
}
.diagnostic {
  background: var(--blue);
  color: white;
  padding: 120px 0;
}
.diagnostic .section-index {
  color: #b8c8c1;
}
.diagnostic-grid > div > p:not(.section-index) {
  color: #cad5d0;
}
.diagnostic li {
  color: #dce4e0;
}
.form-card {
  background: #f8f7f2;
  color: var(--ink);
  border-radius: 22px;
  padding: 30px;
  box-shadow: none;
}
.form-progress {
  display: grid;
  grid-template-columns: 1fr 1fr auto;
  gap: 6px;
  align-items: center;
  margin-bottom: 26px;
}
.form-progress > span {
  height: 3px;
  background: #d8d9d4;
  border-radius: 9px;
}
.form-progress > span.active {
  background: var(--orange);
}
.form-progress small {
  font-size: 9px;
  color: var(--muted);
  margin-left: 8px;
}
.form-step {
  display: none;
  border: 0;
  padding: 0;
  margin: 0;
}
.form-step.active {
  display: grid;
  gap: 17px;
}
.form-step legend {
  font-size: 25px;
  font-weight: 800;
  letter-spacing: -0.03em;
  padding: 0;
  margin-bottom: 4px;
}
.form-step > p {
  font-size: 12px;
  color: var(--muted);
  margin: -8px 0 4px;
}
.choice-grid {
  display: grid;
  gap: 8px;
}
.choice-grid label {
  display: block;
}
.choice-grid input {
  position: absolute;
  opacity: 0;
  pointer-events: none;
  width: 1px;
  height: 1px;
}
.choice-grid label > span {
  display: block;
  border: 1px solid #d8d9d4;
  border-radius: 12px;
  padding: 13px 15px;
  font-size: 14px;
  cursor: pointer;
  transition:
    border 0.15s,
    background 0.15s;
}
.choice-grid label > span small {
  display: block;
  font-size: 9px;
  font-weight: 500;
  color: var(--muted);
  margin-top: 2px;
}
.choice-grid input:checked + span {
  border-color: var(--blue);
  background: #e9eee9;
  box-shadow: inset 0 0 0 1px var(--blue);
}
.choice-grid input:focus-visible + span {
  outline: 3px solid var(--orange);
  outline-offset: 2px;
}
.form-next {
  width: 100%;
  margin-top: 5px;
}
.field-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10px;
}
form label {
  font-size: 10px;
}
form input,
form select {
  background: white;
  border-color: #d6d8d2;
  padding: 14px 13px;
}
.form-actions {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 12px;
  align-items: center;
}
.form-back {
  border: 0;
  background: none;
  padding: 12px 5px;
  cursor: pointer;
  font-size: 12px;
  color: var(--muted);
}
.form-submit {
  width: 100%;
}
.form-message.show {
  background: #dfeade;
}
.form-message.error {
  background: #f6dfd8;
}
footer {
  background: #101815;
}
.mobile-cta {
  background: var(--blue);
}

/* подпись к полосе цифр: это опыт агентства, а не метрики продукта */
.proof-strip-label {
  grid-column: 1 / -1;
  margin: 0;
  padding: 22px 0 0;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}

/* сравнение с обычной сборкой из подрядчиков */
.compare {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
  margin-top: 34px;
}
.compare-col {
  padding: 28px;
  border-radius: var(--radius);
  border: 1px solid var(--line);
  background: var(--white);
}
.compare-col-us {
  background: var(--ink);
  border-color: var(--ink);
  color: white;
}
.compare-head {
  margin: 0 0 18px;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--orange-ink);
}
.compare-col-us .compare-head {
  color: var(--lime);
}
.compare-col ul {
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 13px;
}
.compare-col li {
  position: relative;
  padding-left: 22px;
  font-size: 15px;
  line-height: 1.45;
  color: var(--muted);
}
.compare-col-us li {
  color: #d6ded9;
}
.compare-col li:before {
  content: "";
  position: absolute;
  left: 0;
  top: 9px;
  width: 9px;
  height: 1px;
  background: currentColor;
  opacity: 0.55;
}

/* условия до подписания: цена, владение данными, сроки */
.terms {
  background: var(--white);
}
.terms-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}
.terms-grid article {
  padding: 30px;
  border-radius: var(--radius);
  background: var(--paper);
  border: 1px solid var(--line);
}
.terms-grid h3 {
  font-size: 21px;
  line-height: 1.2;
  margin-bottom: 16px;
}
.terms-grid p {
  font-size: 15px;
  color: var(--muted);
  margin-bottom: 12px;
}
.terms-grid p:last-child {
  margin-bottom: 0;
}

@media (max-width: 900px) {
  .compare {
    grid-template-columns: 1fr;
  }
  .terms-grid {
    grid-template-columns: 1fr;
  }
  .hero-grid {
    grid-template-columns: 1fr;
    gap: 45px;
  }
  .hero-copy {
    padding: 0;
  }
  .hero-proof {
    max-width: 620px;
  }
  .section-heading,
  .section-heading.compact {
    grid-template-columns: 1fr;
  }
  .section-heading.compact > p:last-child {
    grid-column: auto;
  }
  .capability-list article {
    grid-template-columns: 55px 1fr;
  }
  .capability-list article p {
    grid-column: 2;
  }
  .diagnostic-grid {
    grid-template-columns: 1fr;
    gap: 45px;
  }
}
@media (max-width: 620px) {
  .hero {
    padding-top: 48px;
  }
  .hero h1 {
    font-size: 44px;
  }
  .hero-includes {
    grid-template-columns: 1fr;
  }
  .hero-includes li,
  .hero-includes li + li {
    padding: 11px 0;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }
  .hero-includes li:last-child {
    border-bottom: 0;
  }
  .hero-includes span {
    font-size: 10px;
  }
  .hero-proof {
    transform: none;
  }
  .hero-proof-image {
    min-height: 190px;
    padding: 13px;
  }
  .product-ui {
    margin-inline: 8px;
  }
  .hero-proof-result > div {
    grid-template-columns: 120px 1fr;
  }
  .proof-strip {
    margin-top: 65px;
    padding: 0 5px;
  }
  .statement,
  .section,
  .diagnostic {
    padding: 80px 0;
  }
  .process-item:hover,
  .process-item.active {
    padding: 24px 12px;
  }
  .capability-list article {
    grid-template-columns: 42px 1fr;
    gap: 14px;
    padding: 24px 0;
  }
  .capability-list article p {
    grid-column: 2;
  }
  .calc-fields {
    padding: 5px 16px;
  }
  .field-row {
    grid-template-columns: 1fr;
  }
  .form-card {
    padding: 22px;
  }
  .form-step legend {
    font-size: 22px;
  }
  .diagnostic-grid {
    gap: 35px;
  }
}

/* ============================================================
   WEBmeta 3.0 — тёмная продуктовая система
   Основа тёмная, бежевые секции работают передышками.
   Продукт (дашборд, скриншоты) светится на тёмном и держит внимание.
   Слой финальный: перекрывает 1.0 и 2.0. При следующей правке
   стоит схлопнуть три слоя в один файл.
   Все пары проверены на WCAG AA, см. docs/research/landing-best-practices.md
   ============================================================ */
:root {
  --bg: #101a16;
  --surface: #1d2e27;
  --text: #eaf0ec;
  --muted: #a3b3ab;
  --accent: #ff7a52;
  --mint: #b8e6c4;
  --paper: #f6f6f2;
  --ink: #101a16;
  --line: rgba(234, 240, 236, 0.14);
  --radius: 16px;
}
body {
  background: var(--bg);
  color: var(--text);
}
h1,
h2,
h3 {
  color: var(--text);
}

/* --- светлые секции-передышки: инвертируем токены внутри них --- */
.statement,
.cases,
.terms,
.team {
  background: var(--paper);
  color: var(--ink);
  --text: #101a16;
  --muted: #5c6b64;
  --surface: #ffffff;
  --line: rgba(16, 26, 22, 0.14);
}
.statement h2,
.cases h2,
.terms h2,
.team h2,
.terms h3 {
  color: var(--ink);
}

/* --- шапка --- */
.announcement {
  background: var(--surface);
  color: var(--muted);
  border-bottom: 1px solid var(--line);
}
.announcement span {
  color: var(--muted);
}
.announcement a {
  color: var(--accent);
}
.site-header {
  background: rgba(16, 26, 22, 0.86);
  border-bottom: 1px solid var(--line);
}
.logo-web {
  color: var(--text);
}
.logo-meta {
  color: var(--accent);
}
.logo i {
  background: var(--mint);
}
nav a {
  color: var(--muted);
}
nav a:hover {
  color: var(--text);
}

/* --- кнопка: тёмный текст на тёплом акценте, 6.91:1 --- */
.button {
  background: var(--accent);
  color: var(--ink);
  border-radius: 999px;
}
.button:hover {
  background: #ff8f6c;
  transform: translateY(-2px);
}
.kicker,
.section-index,
.statement .section-index,
.inside .section-index,
.niches .section-index {
  color: var(--accent);
}
.text-button {
  color: var(--text);
}
.text-button span {
  color: var(--accent);
}
.microcopy {
  color: var(--muted);
}

/* --- герой: продукт крупнее и без наклона, свечение вместо рамки --- */
.hero {
  padding: 64px 0 0;
}
.hero-grid {
  grid-template-columns: 0.95fr 1.05fr;
  gap: 56px;
}
.hero h1 span {
  color: var(--accent);
}
.hero-lead {
  color: var(--muted);
}
.hero-proof {
  background: none;
  border: 0;
  padding: 0;
  transform: none;
}
.proof-caption {
  color: var(--muted);
}
.proof-caption b {
  color: var(--accent);
}
.product-ui {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: 18px;
  box-shadow: 0 40px 90px rgba(0, 0, 0, 0.55);
}
.product-ui-top,
.product-ui-title {
  border-color: var(--line);
}
.product-funnel > div {
  border-color: var(--line);
}
.product-recommendation {
  background: rgba(255, 122, 82, 0.1);
  border: 1px solid rgba(255, 122, 82, 0.35);
  color: var(--text);
}
.product-recommendation > span {
  color: var(--accent);
}
.product-recommendation button {
  background: var(--accent);
  color: var(--ink);
}

/* три ценности под лидом читались как подвал: делаем строкой-чипами */
.hero-includes {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.hero-includes li {
  border: 0;
}
.hero-includes b {
  color: var(--text);
  font-size: 14px;
}
.hero-includes span {
  color: var(--muted);
}
.hero-proof-result strong {
  color: var(--text);
}
.hero-proof-result span,
.hero-proof-result > p {
  color: var(--muted);
}

/* --- полоса цифр агентства --- */
.proof-strip {
  background: var(--surface);
  border: 1px solid var(--line);
  border-bottom: 0;
}
.proof-strip-label {
  color: var(--muted);
}
.proof-strip strong {
  color: var(--text);
}
.proof-strip span {
  color: var(--muted);
}

/* --- процесс: линейки вместо карточек --- */
.how {
  background: var(--bg);
}
.process-item {
  background: none;
  border: 0;
  border-top: 1px solid var(--line);
}
.process-item.active {
  background: var(--surface);
  box-shadow: inset 3px 0 0 var(--accent);
}
.process-item h3 {
  color: var(--text);
}
.process-item p,
.process-item b {
  color: var(--muted);
}
.section-heading p,
.how .section-heading p {
  color: var(--muted);
}

/* --- ниши: теперь тёмные как основа, карточка кейса светлая --- */
.niches {
  background: var(--bg);
}
.niche-switcher button {
  color: var(--muted);
  border-color: var(--line);
}
.niche-switcher button.active {
  background: var(--accent);
  border-color: var(--accent);
  color: var(--ink);
}
.niche-copy h3 {
  color: var(--text);
}
.niche-copy p,
.niche-copy li,
.niche-eyebrow {
  color: var(--muted);
}
.niche-eyebrow {
  color: var(--mint);
}
.case-card {
  background: var(--paper);
  color: var(--ink);
}
.case-card > strong {
  color: #c2410c;
}
.case-card > p,
.case-card > span,
.case-card small {
  color: #5c6b64;
}
.case-card blockquote {
  border-color: var(--accent);
  color: var(--ink);
}

/* --- что внутри --- */
.inside {
  background: var(--bg);
}
.capability-list article {
  border-color: var(--line);
}
.capability-list article > span {
  color: var(--accent);
}
.capability-list h3 {
  color: var(--text);
}
.capability-list p {
  color: var(--muted);
}

/* --- сравнение: левая колонка приглушена, наша подсвечена --- */
.compare-col {
  background: none;
  border: 1px solid var(--line);
}
.compare-col li {
  color: var(--muted);
}
.compare-head {
  color: var(--muted);
}
.compare-col-us {
  background: var(--surface);
  border-color: rgba(255, 122, 82, 0.4);
}
.compare-col-us .compare-head {
  color: var(--accent);
}
.compare-col-us li {
  color: var(--text);
}

/* --- калькулятор --- */
.calculator {
  background: var(--bg);
}
.calculator h2 {
  color: var(--text);
}
.calculator > .wrap > div > p {
  color: var(--muted);
}
.calc-fields {
  background: var(--surface);
  border: 1px solid var(--line);
}
.calc-field label {
  color: var(--text);
}
.calc-field output {
  color: var(--text);
}
.calc-result {
  background: var(--accent);
  color: var(--ink);
}
.calc-result p,
.calc-result span,
.calc-result small {
  color: rgba(16, 26, 22, 0.72);
}
.calc-result strong,
.calc-result b {
  color: var(--ink);
}
.calc-result > div {
  border-color: rgba(16, 26, 22, 0.2);
}
input[type="range"] {
  accent-color: var(--accent);
}

/* --- доказательства: светлая секция, скриншоты в белых карточках --- */
.evidence-card {
  background: #fff;
  border: 1px solid rgba(16, 26, 22, 0.12);
}
.evidence-card img {
  background: #eceae4;
}
.evidence-card figcaption > span,
.b2b-proof footer > span {
  color: #c2410c;
}
.b2b-proof {
  background: var(--bg);
  color: var(--text);
}
.b2b-proof footer {
  background: #fff;
  color: var(--ink);
}
.b2b-proof > div span {
  color: var(--mint);
}
.case-source {
  color: #5c6b64;
}

/* --- FAQ и финал --- */
.faq {
  background: var(--bg);
}
.faq summary {
  color: var(--text);
  border-color: var(--line);
}
.faq summary:after {
  color: var(--accent);
}
.faq p {
  color: var(--muted);
}
.diagnostic {
  background: var(--surface);
}
.diagnostic h2 {
  color: var(--text);
}
.diagnostic > .wrap > div > p,
.diagnostic li {
  color: var(--muted);
}
.form-card {
  background: var(--bg);
  border: 1px solid var(--line);
}
.form-step legend {
  color: var(--text);
}
.form-step > p {
  color: var(--muted);
}
.choice-grid span {
  border-color: var(--line);
  color: var(--text);
}
.choice-grid small {
  color: var(--muted);
}
.choice-grid input:checked + span {
  border-color: var(--accent);
  background: rgba(255, 122, 82, 0.12);
}
.form-card label {
  color: var(--muted);
}
.form-card input,
.form-card select {
  background: var(--surface);
  border-color: var(--line);
  color: var(--text);
}
.form-card input::placeholder {
  color: #75857d;
}
.form-progress > span {
  background: var(--line);
}
.form-progress > span.active {
  background: var(--accent);
}
.form-progress small,
.form-card > small {
  color: var(--muted);
}
.form-message {
  color: var(--text);
}
footer {
  background: var(--bg);
  border-top: 1px solid var(--line);
}
footer p,
footer a {
  color: var(--muted);
}
.mobile-cta {
  background: var(--accent);
  color: var(--ink);
}
:focus-visible {
  outline: 3px solid var(--accent);
  outline-offset: 3px;
}

/* контейнер списка процесса приходил белым из слоя 2.0 */
.process-list {
  background: none;
  border: 1px solid var(--line);
  border-radius: var(--radius);
}
.process-item + .process-item {
  border-top: 1px solid var(--line);
}
.process-item > span {
  color: var(--muted);
}
.process-item.active > span {
  color: var(--accent);
}

/* --- правки по автопроверке контраста (см. scripts/audit-contrast) --- */

/* ссылка-скип была светлой на белом */
.skip-link {
  background: var(--ink);
  color: #fff;
}

/* на бежевых секциях тёплый акцент слишком светлый: 2.38:1 → 4.78:1 */
.statement,
.cases,
.terms,
.team {
  --accent: #c2410c;
}
.statement .section-index,
.cases .section-index,
.terms .section-index,
.team .section-index {
  color: #c2410c;
}

/* подписи на оранжевой карточке калькулятора приходили серыми из старых слоёв */
.calc-result p,
.calc-result > span,
.calc-result > div p,
.calc-result small {
  color: rgba(16, 26, 22, 0.8);
}
.calc-result strong,
.calc-result b,
.calc-result > div b {
  color: var(--ink);
}

/* карточка B2B тёмная, но лежит в светлой секции и наследовала тёмный текст */
.b2b-proof,
.b2b-proof > div span,
.b2b-proof > div i {
  color: #eaf0ec;
}
.b2b-proof > div span {
  color: var(--mint);
}
.b2b-proof > div {
  border-color: rgba(234, 240, 236, 0.18);
}

/* подвал: серый #777 из первого слоя не проходит на тёмном */
footer p,
footer a,
.footer-grid p {
  color: #b9c6bf;
}

/* два последних случая: более специфичные селекторы из первого слоя */
.calc-result > p {
  color: rgba(16, 26, 22, 0.8);
}
.footer-grid > div > p,
.footer-grid > p {
  color: #b9c6bf;
}
/* .calculator > .wrap > div > p выше по специфичности, чем .calc-result > p */
.calculator > .wrap > .calc-result > p {
  color: rgba(16, 26, 22, 0.8);
}

/* ============================================================
   Ритм: чередуем тёмное и светлое, чтобы не было длинных
   одноцветных прогонов. Порядок секций сверху вниз:
   герой Т · проблема С · процесс Т · ниши С · что внутри Т ·
   калькулятор Т · кейсы С · команда Т · условия С · FAQ Т · финал Т
   ============================================================ */
.niches {
  background: var(--paper);
  color: var(--ink);
  --text: #101a16;
  --muted: #5c6b64;
  --surface: #ffffff;
  --accent: #c2410c;
  --line: rgba(16, 26, 22, 0.14);
}
.niches h2,
.niche-copy h3 {
  color: var(--ink);
}
.niches .section-index {
  color: #c2410c;
}
.niche-eyebrow {
  color: #c2410c;
}
.niche-switcher button {
  color: #5c6b64;
  border-color: rgba(16, 26, 22, 0.2);
}
.niche-switcher button.active {
  background: var(--ink);
  border-color: var(--ink);
  color: #eaf0ec;
}
/* карточка кейса становится тёмной: крупная цифра держит светлую секцию */
.case-card {
  background: var(--ink);
  color: #eaf0ec;
}
.case-card > strong {
  color: #ff7a52;
}
.case-card > p,
.case-card > span,
.case-card small {
  color: #a3b3ab;
}
.case-card blockquote {
  border-color: #ff7a52;
  color: #eaf0ec;
}

/* команда уходит на тёмное: портреты читаются лучше */
.team {
  background: var(--bg);
  color: var(--text);
  --text: #eaf0ec;
  --muted: #a3b3ab;
  --surface: #1d2e27;
  --accent: #ff7a52;
  --line: rgba(234, 240, 236, 0.14);
}
.team h2 {
  color: #eaf0ec;
}
.team .section-index {
  color: #ff7a52;
}
.team p {
  color: #a3b3ab;
}
.team figcaption strong {
  color: #eaf0ec;
}
.team figcaption span {
  color: #a3b3ab;
}
.team .text-link {
  color: #eaf0ec;
  border-color: #ff7a52;
}
/* подзаголовок секции ниш остался светлым от общего правила .section-heading p */
.niches .section-heading p,
.niches .section-heading.compact p {
  color: #5c6b64;
}
/* вкладки ниш: активная подчёркиванием, а не залитым прямоугольником */
.niche-switcher button {
  background: none;
  border-radius: 0;
}
.niche-switcher button.active {
  background: none;
  color: var(--ink);
  border-color: #ff7a52;
}